Teach a Man to Fish? Wrong!

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don't teach a man to fishDo NOT Teach a Man to Fish.

At this point in your life, you’ve probably heard the ever-popular, maybe cliché quote…

“Give a man a fish, he eats for a day, Teach a man to fish, he eats for a lifetime.” -Lao Tzu

Here is why you do NOT want to use this mantra in your marketing business (or any business for that fact).

Why You Want to Give a Man a Fish

Now, I know this is counterintuitive, but hear me out on this one.

Did you ever stop and think about the products that are made available nowadays? I mean, come-on… people are getting lazier, and lazier (more lazy? I don’t know about this grammar on this one…) by the minute.

We have all these inventions, and innovations, to make our lives easier. So we can have more free time.

The same is true with online business.

People want a “Done for You” system. People want the luxuries of life without the work.

That is the real reason people try to strive for the “Dot Com Lifestyle” anyways. (you know, the life where you can live and work where ever you want, on you laptop, while money comes in??)

People don’t want to learn how…they just want the results!

Watch the video above – and let me know what you think.

**If you agree, or disagree, I’d love to hear your comments below.

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2 Responses to “Teach a Man to Fish? Wrong!”

  1. <path_to_url> Marcus Brandon

    Great video Nate! I agree it’s important for the client to know that done for you is a good thing but there’s some work involved. I’m also guilty of the instant results thought process.

    Reply
    • <path_to_url> Nate

      Yeah, this is in regards to product development and the content you provide for your audience. Of course with anything, there’s always ‘some’ work involved, but the more you can actually do for someone, the more you can charge them as well! And people will gladly pay for a more “complete package.”

      Reply

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