Ask Nate Rio Episode 1: Facebook or BING PPC? Which is Better?

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Ask Nate Rio Answers Your Online Marketing Questions!

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Ask Nate Rio Episode 1: Christine from Kuala Lumpur, Malaysia asks:

“What is better when you’re starting out, Bing pay per click or Facebook ads?”

Most business owners are looking to start advertising online, but it can be a lot of information overload.

Paid traffic is the easiest way to scale up your business growth, and the most common are pay per click and Facebook ads. Since so many people are on Facebook, and you can target pretty much any demographic, Facebook pay per click ads are a great place to start.

However, you have to follow the rules. If you place your ads incorrectly, you can jeopardize your account and it may get banned from placing ads in the future.

Bing pay per click is probably the safest, and you can start at a low budget. You can’t target demographics as much as Facebook, however you can target what people are searching for.

Send traffic to an opt-in page, capture their information, then do what you can in your email follow up sequences with offers, coupons, freebies, and anything else to get a customer to your front end offer.

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