Solo Ad Conversions and Psychology of Your Sales

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Happy Friday!

I hope you had a great week.

This might be the best blog post you read all week. So make sure to pay attention.

I wanted to talk today about the psychology of your buyers. And more importantly – why do people buy from you (or why they do NOT buy).

I had a conversation on Skype today with one of my coaching clients, and she just started one of her very first solo ads.

She’s received about 77 clicks, was able to track them in her affiliate dashboard, but asked,

“Why don’t I have any sales yet?”

What are Clicks?

Remember, when you purchase a solo ad from someone, you are literally borrowing that provider’s list. So they are emailing their list, and your offer is the link inside of the offer.

When we get caught up in the marketing aspect of the day-to-day and start actually driving traffic to our offers, a lot of the time we fail to forget that each “click” is actually a “person.”

Psychology of Your Customers

So, when you’re driving customers to the offer, remember, that your potential prospects were originally on that list to begin with because they showed some interest in making money online – most of the time.

And also, when the solo ad actually is being placed, each of these people are receiving an email from your provider, that goes right into their inbox. From there, the person then opens the email and a percentage of them will click the link, and go to your ad or opt-in page.Nate Student Singapore 1

Just like you and I, most people will not even take the time to opt-in to your list.

And even if they do, most likely they will not BUY.

Small Numbers = Big Numbers

Remember when you went through your initial training program with your coach, and you covered the portion of training known as ECONOMICS?

In online marketing and online business in general, we’re dealing with a small percentage of success to yield big results.

And if your business is NOT set up to profit from the beginning, this makes your work that much harder.

For instance, knowing (in my case) that I can generate a sale of over $10,000 from 1 customer, I can take a bigger risk or gamble on the front-end to acquire customers.

That’s ECONOMICS. My customers can pay me a much higher revenue, so even though my conversions are going to be 1-2%, when the customers start buying from my suite of products, I can and will be profitable on the back end.

That is why your License rights are so important.

You have to be set-up for profits right at the beginning, then you must master traffic and conversions.

Remember This…

Most of your customers (about 95% +) might not buy from you the first time.

When I got started with my top tier business (high ticket affiliate program), I was on an email list of a marketer for 6 months before I ever purchased my first product – and it was only $49.

And I buy everything! I love to learn and consume more info, which is how I got to where I am today.

So needless to say, when you buy your solo ad (which is a great beginner way to get clicks to your opt-ins might I add), you have to remember what your prospect is thinking.

Once you master this, it’s about testing: trial and error.

Those small victories will give you big profits, as long as the Economics are in your favor!

What do you need? COMMENT BELOW and let me know what you’re struggling with – I may have a solution for you.

Talk soon,



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Nate Rio is an expert affiliate marketer, marketing and lead generation coach, online marketing consultant, and kick-ass skiier.

2 Responses to “Solo Ad Conversions and Psychology of Your Sales”

  1. <path_to_url> Robert

    Hi Nate,

    I joined MOBE May, 2016. I am an affiliate, have MLR, and am positioned all the way to Diamond … and must make payments on a huge amount owed because I am fully positioned in MOBE.

    I have purchased We Sell Clicks and We Sell Good Traffic to get a few folks into my funnel so the telemarketers could help me make commission.

    I have made commission from eight MTTB purchasers and a $1250 commission because one person bought the Silver product. Now I have to stop it because my credit cards that I received are reaching the point of requiring big payments which I am having trouble meeting because MOBE products are not selling fast enough to help … and I am retired receiving an extremely small monthly income.

    So I need sale after sale after sale …

    Currently I am working with Michelle Perna, my traffic coach.
    We meet weekly and I am still waiting for some spectacular advice or guidance and direction.

    In my opinion, I need many opt-ins that buy.

    You may have something to share and I await your reply.

    Bob Sparling

  2. <path_to_url> Nate

    Hey Bob – yeah, that’s a common concern for those starting out in business. The easy answer is to “hope” you can get a bunch of front end sales to get back to even as quick as possible, but you have to remember, the sales process takes time.

    For instance, take a McDonald’s franchise. As that type of biz owner, the franchisee makes a $250k+ investment up front, and might not break even until year 5. Online usually doesn’t take that long, but the key is consistent traffic to a higher – converting funnel.

    For instance, how long did it take you to level-up? Some people takes them longer, sometimes 6-12 months. That 1 Silver sale may take a few months for it to pay back.

    However… what you CAN do is to create a “trip wire” front-end offer so that when you send solo ad traffic to your offer, it is NOT the same offer everyone else is promoting – it’s an offer where you can try to break even on your solo’s, or perhaps lose just a little bit of money. THEN, sell the HTAM products on the back end.

    For instance, create a funnel where you sell a $7 front-end offer and keep all the profits. This is what Matt calls a “funded proposal” (course in your MLR training) that will help “fund” your traffic spend.

    I use this concept in my 60 Minute Lead Magnet product ( – I sell a $37 front-end product to fund the traffic, and sell top-tier on the back-end and it’s almost all profit.

    Hope this helps!


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